Cookie Preferences Integration
The Direct Commerce Platform now provides a new feature that tracks our client’s customers preferences with regards to cookie settings from the clients website (www.brand.com) all the way through to both the brands shopping cart and the checkout (www.shop.brand.com).
Does your brand’s website allow its customers to select cookie preferences?
If you’re using tracking through the Direct Commerce Platform via Google Tag Manager, it is suggested that you implement a cookie policy banner that gives customers choices about what types of cookies the customers wants to allow.